So, what is a solopreneur?
A solopreneur is a one-person business owner.
They handle strategy, execution, marketing, fulfillment—everything.
They build income around what they already know without depending on a boss, a team, or a flashy startup idea.
Solopreneurs today don’t hustle harder—they build smarter, using tools like AI, automation, and email-first business models to create job-free income with low overhead.
On this page I’m going to break it down for you and give you some resources you can check out to learn more.
But first, I want to give you some context and establish some credibility, I’m want to share quick story of how I became a solopreneur.
How I Accidentally Became A Solopreneur
In my early 40s (I’m 52 now), I was still working a desk job as a mechanical draftsman, earning about $50K a year. I had three kids, a mortgage, and a growing sense that I there had to be more than just putting in my time and waiting for another 20 years to retire.
I started dabbling in online marketing in 2007. I started a blog about fantasy football—just for fun. I had no clue what I was doing. But, people started reading it. I figured out how to collect emails. Then how to make a little affiliate income. Then how to sell something of my own.
That blog turned into a real income stream. That income stream gave me options. And those options gave me control and eventually lead to consulting work and other income streams.
And that’s when I realized:
You don’t need to start a company. You just need to start.
Fast forward too today and I’ve been self employed since 2013.
Why Solopreneurship Is Perfect for Gen Xers
This site’s open to everyone, but just so you know—I built it with my fellow Gen Xers in mind.
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We’ve got experience – not theory.
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We’ve got work ethic – not entitlement.
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We want control – not a second boss disguised as a “client.”
Solopreneurship isn’t about chasing likes or becoming an influencer. It’s about building a career that finally fits your life.
Start Here
Here’s a breakdown of some of the most helpful guides, tools, and ideas I’ve put together for Gen Xers who want to go solo—without starting from scratch.
Top Guides for Aspiring Solopreneurs
Solopreneur Business Ideas
(Perfect for Gen X skills, lifestyle, and constraints)
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Newsletter Business Ideas for Beginners
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Service-Based Business Ideas You Can Automate
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Side Hustles You Can Launch Without Quitting Your Job
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How to Choose a Niche You’ll Actually Stick With
Solopreneur Tools I Actually Use
Courses & Systems to Shortcut Your Solo Journey
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The Blogletter – Set up your blog-newsletter business fast (includes a free quickstart guide)
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RR Pro – Get all my AI-powered templates, guides, and newsletter-building systems in one place
Reddit Threads & Real Talk
Want to see what other solopreneurs are doing right now? Check this out:
Still on the Fence?
You’ll see exactly how I did it—and how you can too, even if you think you’re “late to the game.”
This is part of my retirement plan. What’s yours?
✅ Ready to Start (or Fix) Your Offensive Retirement Plan?
No rush—but if you’re even thinking about some building job-free income, here are 3 ways I can help you…
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Redefining Retirement Pro – My Shortcut System: Want to skip 6–12 months of trial and error? RR Pro is where I share the exact guides, tools, and AI shortcuts I’m using to build job-free income—fast. Perfect for Gen Xers who want to earn on their own terms. → Join here
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Start Your Future-Proof Blogletter (Free Guide): Discover how a “blogletter” lets you turn decades of experience into income streams. Perfect for Gen Xers who want to create their own job security. Check out my complete guide on building a long-term asset that pays you while working on your own terms. → Read the guide
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Grab Your Gen eXit Playbook: Discover my offensive approach to retirement—no more waiting until 65 to do what you love. You’ll learn how I went from a $40K/year cubicle guy to a six-figure solopreneur and how to stay relevant doing work you actually enjoy. → Get it here