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✅ Use ChatGPT-5 like a pro
✅ Build your own AI “workforce”
✅ Package and sell AI-powered services
I’ve been a paying member for almost a year now, and honestly, I’ve learned more here than anywhere else online. Even better — I’ve made my subscription cost back 10 times over by providing AI services to clients.
Try it out for 14 days and see for yourself.
I think I finally found what it means to be AI-proof AND it has nothing to do with coding or prompts.
A few days ago I fell into a YouTube rabbit hole with one of my favorites — BeardMeatsFood — the competitive eater who somehow makes devouring a mountain of pancakes feel cinematic.
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“Does what BMF is doing give us a clue to what is AI-proof?”
An AI can generate fake people, fake voices, even fake meals — but could it make you care?
I don’t think so and here’s why…
Empathy Can’t Be Faked
When Adam (the Beard) eats ten pounds of food, your body feels it.
You’ve overeaten before — you know that slow, uncomfortable breathing, that “why did I do this?” regret.
That’s embodied empathy — your brain and body reacting because you’ve lived a version of it.
AI can simulate the scene, but it can’t feel the pain, the fatigue, the risk.
Without risk, there’s no tension.
Without tension, there’s no drama.
And without drama, there’s no story worth watching.
It’s Not About Food — It’s About Stakes
Every great piece of content has stakes — something that could go wrong.
Will he finish?
Will he puke?
Will he have to pay and miss out on the free t-shirt?
That’s what keeps you hooked.
AI can generate infinite “perfect” videos. But perfect is boring.
People watch BeardMeatsFood because he’s humanly imperfect — and we feel that.
Mo Gawdat’s 4 Skills
He says there are four skills that matter most in the age of AI:
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Mo says: “AI is not there to help you write an email better, it is there to help you find the fricken truth about everything.”
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Mo says: “In a world where machines are becoming the central provider of intelligence (all of labor), then human connection is the the super power.”
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Mo Says: “Use AI to inform you of the basic truth, rather than manipulate you to believe what you’ve been told.”
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Mo Says: “Our future hangs not in the hands of those who use AI for thier own benefit against the rest of us, it hangs in the hands of AI itself, believe it or not, when it’s fully empowered to have our best interest in mind.”
BeardMeatsFood nails #2 and #3 — human connection and truth-finding.
#2 – Viewers connect with BMF not for the food, but for his real struggle and emotion—something AI can’t fake because it doesn’t feel.
#3 – BMF’s authenticity makes his content believable because viewers see a real person doing something genuinely difficult, not a performance.
But the million-dollar question is: How do these skills pay the bills?
The Million-Dollar Question (How They Pay)
Naturally, or should I say artificially, I ask ChatGPT.
Here’s how each one can actually make money:
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Teach it, build tools, sell templates, or guide others through the chaos. Be the translator, not the technician. |
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Build a brand people feel — content, coaching, events, or community. Trust is the product. |
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Become the filter. Curate, research, test, and tell people what actually works. |
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Advise, consult, or speak about keeping AI human-centered and honest. |
When you combine two or more, you stop being replaceable and start being essential.
💡There are even more insights on how Beard meets these skills and learn about the hidden 5th skill (hint: taste), you can read all about it and go see how I used ChatGPT to connect the dots here: ChatGPT: BeardMeatsFood and AI Proof Skills
The Big Takeaway
You don’t have to outsmart AI.
You have to out-human it.
Empathy, risk, humor, pain, presence — those are things AI can’t feel.
It can’t copy your felt experience.
Learn how to team up with AI
I’m putting together a workshop with a top AI expert and he’s gonna show you how to kick some ass using ChatGPT. So keep an eye on your inbox for the announcement coming soon. Its gonna be pretty bad ass.
AI Prompt of the Week
Let’s put this into practice and see what you have to offer.
Open ChatGPT and enter this prompt: